A truly effective lip balm should have four distinct qualities.
First, it should be able to heal any damage that has already occurred to the lips.
Secondly, it should be able to soothe and alleviate the pain brought about by the damage.
Third, a lip balm should be able to effectively soften your lips, and not just temporarily, but permanently.
Lastly, an excellent lip balm should also be able to protect your lips from future danger and form a protective layer from what the environment can throw at you.
About What to Expect
You WILL have peeling and or flaking occur within the first couple days usage. Do not be discouraged. This is a part of healing that will reveal a smoother, more even look to your lips shortly after.
Because our products have ZERO chemicals, they will change properties based on the weather. Please do not leave in extreme heat as it will liquefy. If left in cold climates, it will be harder to apply. You can warm up your balm for a couple seconds in your pocket, for 20-30 seconds (for non aluminum containers) or by simply holding it in your hands.
If clumping occurs while applying, this will go away once it is on and against your natural body heat.